Find a scholarlypeer-reviewed journal article on article

Assignment Help Marketing Management

Reference no: EM13391552

Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.

Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student.

Create an article review of 750-1,000 words that addresses the following:

What is the thesis (main idea) of the article?
Why is (are) the author(s) writing about the topic?
What facts are presented?
How does it relate to the other readings (especially the text) on the topic?
Critique the article.
What are the conclusions and recommendations?

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Reference no: EM13391552

Questions Cloud

Your understanding of the merits and demerits of mrpii : the materials manager is very familiar with older material requirements planning mrp systems as well as more integrated

The news has been full of stories lately about the stock : the news has been full of stories lately about the stock market problems sub-prime mortgages and ponzi schemes. all of

There are many different kinds of teams found in the : there are many different types of teams found in the workplace. however no matter what label is assigned to the team

Assume there is no need for additional investment in : a manufacturing company is thinking of launching a new product. the company expects to sell 950000 of the new product

Find a scholarlypeer-reviewed journal article on article : select a marketing topic of your choice examples include global marketing services pricing. begin your research by

The problem requires to be resolved quickly or the company : imagine that you are the team leader for a project at work. your team has been assigned with opening a new market in

Your firmrsquos strategic plan calls for a net increase in : your firmrsquos strategic plan calls for a net increase in total assets of 100 million during the next five years which

Prepare an income statement a statement of retained : ginvold co. began operating a subsidiary in a foreign country on january 1 2011 by acquiring all of the common stock

Review your peersrsquo posts and respond to at least two of : review the standard costs wake up and smell the coffee.article. when evaluating performance many organizations compare

User Account

All Pages