Reference no: EM132170993
Topic : Each group should choose a company or insinuation and try to find a Marketing Research Problem and apply the seven steps on Marketing Research Process
In planning up this activity ,you should consider the points above , and present in your research paper.
Research Paper
Paper Structure:
1. Cover page
2. Table of contents
3. Marketing Research process
4. References
Formatting Rules:
- Number of pages: 8-12 pages
- Font: Times New Roman
- Font size: 12 point
- Margins: one inch (2.5 cm)
- Spacing: 2.0 (double-spacing)
- Justification: left
- First Page: the title, your name, your instructor's name, the course number, the date
- Header: the title, and page number
- You can also prepare a brochure/booklet if you wish, not compulsory.
References:
You should use both in-text citation (the short brackets inside the paragraph), and the list of references on the last page.
Use the following style:
1. Harvard Reference Style.
2. The articles should be from high rank magazines,
3. Use (4-6) Sources.
(4) Presentation:
- All group members should present a part of the presentation
- During presentation:
- Professional appearance (clothes)
- Language: English (can only describe new vocabulary "word" in Arabic)
- Clear voice (not too high or too low / not very fast or very slow)
- Eye contact with audience
- Don't read from the slides (you can use notes in your hand to only remind you of some extra points, but you should not be reading from them all the time)
- Ability to answer questions (all group members should know all parts , so they can answer any question from any part)
- Manage time (7-8(minutes divided equally within group members)
- Use the right body language