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Discussion Post: Marketing
I. Find a marketing or advertising topic that interests you. For example, lingering supply chain problems spawned during COVID and the recent Ukranian War have created many challenges for marketers. You may find it necessary to locate a second article to better understand the topic.
II. SUMMARIZE the article or articles pertaining to your topic -- paraphrase the information properly. Specifically, discuss the key points and their implications. What's your opinion of the information presented? Why do you feel the way you do? (There is no right or wrong answer here, but THINK about it. Critical thinking and justification are important in MBA 706). Your paper will generally be in the range of 1-2 pages, but not less than a page.
With thoughts of the Toyota Prius in mind, if you were the brand manager for this brand, what would you do to generate explosive self-generating demand?
Describe advantage and disadvantage inherent. Explain why some financial institutions prefer to provide credit in financial markets outside their own country.
Does the proposed new product fit with the existing image and operations of the company and its current channels/markets? Would you recommend Classic knitwear.
Imagine that you are in charge of creating an incentive to secure channel members for an industry of your choice. State the industry that you will choose
Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main targ..
What are some price sensitive products or products that are sensitive to price change? What are some products customers will still buy if product price should increase?
Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
Department stores carry narrow product lines with deep assortments within those lines. Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money
A customer relationship model attempts to enhance the relationship between the organization and the customer. The goal is to improve customer loyalty.
Discuss in an increasingly interdependent global marketing environment, cultural differences remain the single most enduring factor
what business risks does whole foods market face that may threaten its ability to satisfy stockholder expectations?
How can you explain customer gap under customer orientated marketing strategy.
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