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1. If you were to create a perceptual map for a product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?
2. Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ low/ low or high/ high/ high/ high cells)? Indicate the P's through a chart style.
Create your own category names as required and remember that there can never be only one right way for a project of this nature.
ow might you use your knowledge of these strengths and weaknesses to develop your future career plans?
What function does an organization's code of ethics perform? Provide an example of a code of ethics/conduct from a real business or other type of organization.
How Communication Effects Behavior. examine the major effects that an employee not following a company's social media policy can have on the employer and the employee. Give two examples of the impact and consequences of an employee not following a..
Access the GCU Library. Select an article that deals with socially responsible marketing and ethics. In a paper of 500-750 words, summarize the article, addressing the following questions: What is the purpose of the article? What is the thesis of the..
How has Alex demonstrated each of the path-goal theory leadership behaviors- INSTRUMENTAL BEHAVIOR, SUPPORTIVE BEHAVIOR, PARTICIPATE BEHAVIOR,
Describe your findings as frequencies for the unit of analysis selected. Respond to at least two of your fellow students' postings.
The government spends a large amount of money each year on contracts. In fact, the federal procurement department spent over $425 billion in the fiscal year 2006 with over $33 million on Lockheed Martin Corporation alone.
On Super Bowl Sunday advertisers will spend up $5 million or more for 30 seconds of advertising time. The TV ads reach over 100 million viewers, internationally. What is your opinion of this and why? Plus, cite from at least one article that relates ..
The function of control is extremely important to any organization. What makes this function so important? What are the steps in the control process? Please cite your sources. How have you seen the steps used in your workplace??
MBA graduate Huey McDuck has $15,000 to invest in stocks and bonds. Each dollar invested in stocks yields $0.10 profit and each dollar invested in bonds yields $0.15 in profit. At least 30% of the money invested must be in stocks and at least $6,000 ..
What are the common decision traps which each group in point is susceptible to? Develop a matrix or decision tree in order to compare the groups. How does the program impact the consumer's "regret". Map the possible outcomes for the consumer.
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