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You went to school with a guy whose grandfather started a used car lot in Fayetteville, NC. The company has stayed in the family all these years. Your friend just inherited the business. He grew up helping his dad and granddad run the business. Now that it is his business, he has been reviewing the financials and operating procedures. Sales have been flat for the past three years. They travel to Raleigh and to Columbia once every two weeks to purchase cars at the auction to put on their lot. They then detail the cars, set the price, and place it on the lot. They use outside banks for financing. Your friend knows you just graduated with a marketing degree and has asked for your help in growing the business. What do you do?

What is the best marketing plan in detail?

Reference no: EM132269485

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