Reference no: EM133016016

In each of the following situations, label the audiences as initial, gatekeeper, primary, secondary, or watchdog.

1. Cheechoo is seeking venture capital so that he can expand his business of offering soccer camps to youngsters. He's met an investment banker whose clients regularly hear presentations from businesspeople seeking capital. The investment banker decides who will get a slot on the program, based on a comprehensive audit of each company's records and business plan.

2. Maria is marketing auto loans. She knows that many car buyers choose one of the financing options presented by the car dealership, so she wants to persuade dealers to include her financial institution in the options they offer.

3. Paul works for the mayor's office in a big city. As part of a citywide cost-cutting measure, a panel has recommended requiring employees who work more than forty hours in a week to take compensatory time off rather than be paid overtime. The only exceptions will be the police and fire departments. The mayor asks Paul to prepare a proposal for the city council, which will vote on whether to implement the change. Before they vote, council members will hear from (1) citizens, who will have an opportunity to read the proposal and communicate their options to the city council; (2) mayors in other cities, who may be asked about the experiences; (3) union representatives, who may be concerned about the reduction in income that will result if the proposal is implemented; (4) department heads, whose ability to schedule work might be limited if the proposal passes, and (5) panel members and government lobbying groups. Council members come up for re-election in six months.