Finance plays in new product development

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1. Explain the role that finance plays in New Product Development (NPD). Please provide a real-world example. Keep in mind The Product Life Cycle.

2. The product life cycle has 5 distinct stages: product development, growth, maturity and decline. Pick a product that is currently in the maturity stage of the product lifecycle and identify how the company has changed marketing strategies over the course of the product's lifecycle.

Reference no: EM132097615

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