Reference no: EM133255072

Submit a final section of marketing plan for a marketing campaign. Your Marketing Plan should include a detailed explanation of your product and the needs it fills in the country you selected. Discuss relevant market research (at least 3 references are needed). You will need to provide some charts to show market penetration and other significant demographic factors. Discuss your product development and product life cycles. How will you manufacture your product? Will it be assembled in the country you sell or delivered and stored? Are there transportation logistic issues to address for distribution? How does the product get to the market and to the customer? Discuss how this will be implemented. Discuss how you will measure success.

This should be done on the electric to-go coffee cup. This product is distinctive and has a great deal of potential for success in the proper market. To be effective, the marketing strategy would need to be carefully planned out. Young adults between the ages of 18 and 34 are the primary demographic targeted by the electric to-go coffee cup. Germany would be the country chose to market this product. They are the country with the most consumption of coffee next to the United States.