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Figuring out the right moe

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NEs have a lot options regarding modes of entry (MOE) into a foreign market (e.g. exporting, licensing, foreign direct investment, international joint ventures/strategic alliances, etc.). Why do MNEs struggle in figuring out the right MOE? Is MOE a one-time decision or can MNEs change their entry strategy? Which amongst all of the MOE options are easy to change and which are the not?

Reference no: EM133125117

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