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Case- HubSpot: Inbound Marketing and Web 2.0
Brief overview of the case:
*Have to come up with a solution and three alternative methods. I need you to come up with one of the alternatives which I will provide in the instructions below
The problem is figuring out the customers they want to attract. The solutions would be to continue to cast a wide net and attract all types of customers, narrow their focus to a particular market, or some combination of the two.
Instructions:
You're alternative to write about is the following: The company needs to narrow their focus to a particular market.
Read the case file and review the supplement and figure out what particular market their focus should be in and why going the route of a particular market is best route to take.
Roughly 500 words give or take.
Attachment:- Supplement.rar
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