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Field of consumer behavior in respect of marketing

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Reference no: EM131556757

What type of psychological research has contributed to the field of consumer behavior in respect of marketing? Select a company that you are familiar with and apply at least one of these concepts in your response. Provide qualitative data that supports your response. Note: Do not use Wikipedia or Investopedia as these sites are not considered academic sources.

Reference no: EM131556757

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