Fictional business of your creation

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Write up a small report and address the following topics for either the local business that you discussed in Unit 1 OR a fictional business of your creation. You may want to use the latter as you can evolve it over the next few weeks as we build a social media plan. Should this business create engaging video content? What objectives could be accurately measured with the analytics that YouTube offers? If comments are enabled on the business's videos, what would be considered useful commentary? Consider the reading on qualitative data to help you with this one. Please submit a document here with your analytics from YouTube and the answers to these questions. With the visuals, this is likely a 2-4 page paper.

Reference no: EM132277651

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