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Fiat chrysler-from alliance to acquisition

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Reference no: EM133144730

Fiat Chrysler: From Alliance to Acquisition

  • From a resource-based view, what does Fiat have in turning around Chrysler that Daimler did not have?
  • Prior to the merger in 1998, Daimler and Chrysler had not collaborated in any alliance relationship. This probably contributed to the eventual failure of Daimler Chrysler. After Fiat made a strategic investment in Chrysler in 2009, both collaborated in an alliance, which eventually resulted in a merger in 2014. Does FCA have better odds of success than Daimler Chrysler? Why?
  • Will the new FCA-PSA merger be successful?

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Reference no: EM133144730

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