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Ffacet of customer relationship management

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Reference no: EM131676756

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.It is based on the tenets of customer experience management, which focuses on improving customer interactions to foster better brand loyalty.

How has a company used relationship marketing to keep you as a customers?

Reference no: EM131676756

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