Few pure products or very few pure services

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Reference no: EM132201625

The Product – Service Continuum suggests that there are very few pure products or very few pure services. The implication of this observation is that whenever a B2B product is sold to a customer some element of service accompanies the product; e.g., the seller may offer a warranty on the product or both install the product and offer training for the customer's employees on how to use the product. How should a B2B firm that has new product go about determining what "solutions" should comprise the new "product-service" it is anticipating to offer to B2B companies?

Reference no: EM132201625

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