Reference no: EM13617599

1.In the U.S., which population group is the fastest growing group of Facebook users?
A) Busters
B) Seniors
C) Boomers
D) Gen X
E) Gen Y

2.Which of the following newspaper headlines is MOST LIKELY to be a result of changes in the cultural and social environment?
A) "McDonald's Changes Its Menu to Cater to Low-Carb Dieters."
B) "General Motors Offers Original Equipment Car Stereos with Satellite Radio Service."
C) "Treasury Department Introduces New Currency to Combat Counterfeiters."
D) "New Projection TVs Are Thinner, Lighter than Traditional TVs."
E) "Gasoline Prices Increase Sharply."

3.Product warranties are the focus of the ______________ Act.
A) Lemon
B) Magnuson-Moss
C) Sherman
D) Federal Trade Commission
E) Robinson-Patman

4.Segmenting international markets can be more difficult because:
A) the concepts and approaches for segmenting domestic markets simply do not apply.
B) there are more dimensions and many unfamiliar variables.
C) there are fewer useful dimensions.
D) a manager must rely entirely on his or her own judgments about people in other countries

5.Which of the following is a DEMOGRAPHIC segmenting dimension?
A) Rate of use.
B) Brand familiarity.
C) Family life cycle.
D) Benefits sought.

6.The first step in segmenting international markets is to:
A) develop a marketing mix.
B) treat all the countries in the "foreign market" as one segment.
C) segment by country or region--looking at demographic, cultural, and other characteristics.
D) list the suppliers who serve the market.

7.The number and types of competitors a marketing manager must face--and how they might behave--is called the ______________ environment.
A) cultural
B) competitive
C) economic
D) political
E) social

8.A T and T reacted to the popularity of the cellular phone by adding several cellular models to its line of regular phones. Availability and popularity of cellular phones is most likely due to changes in the ____________ environments.
A) political and cultural
B) technological and legal
C) legal and economic
D) social and technological

9. Which of the following is not a basic kind of market (competitive) situation?
A) Pure competition
B) Oligopoly
C) Capitalistic competition
D) Monopolistic competition
E) Monopoly

10. Few people in Europe diet. So the same soft drink that PepsiCo sells in the U.S. under the brand name of "Diet Pepsi" is sold in England under the brand name of "Pepsi MAX." This is an example of which part of the external market environment?
A) Competitive
B) Legal
C) Cultural and social
D) Political
E) Economic