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Assume you are working for a company that sells music online. The marketing department would like to send e-mails to customers who have purchased music from the Web site. These e-mails would use information about the genres of music customers have purchased in the past and would offer those discounts on new releases in those genres. Discuss your thoughts/feelings about marketing managers using an opt-in statement for permission to send such emails that would appear when customers make their first purchase. Should all businesses/organizations have the opt-in statement? Or should they only have an opt-out statement in which you are automatically enrolled unless you accept/check the out-out statement?
Should the company focus all their resources on this new target market (concentrated marketing) or should they continue to pursue both the new and the existing target market as well as other market segments?
Your firm has used bottom-up planning for years, but the subsidiaries' plans differ with respect to approaches to goals and assumptions
Speculate on the major reasons why certain countries have lagged behind other countries in economic development.
Explain how each of the following will affect the average fixed cost, average variable cost, average total cost, and marginal cost curves faced by a steel manufacturer:
What are the 2 most critical elements to consider when on-boarding in the global environment?
How would you determine the level of competitive intensity in an industry? In what ways can a corporation's structure and culture be internal strengths?
What is emotional intelligence? Why is it so important to leadership communication? Can emotional intelligence be taught.
Recently, a domino's pizza franchise in upstate New York made the strategic decision to stay open for 24 hours a day.
Illustrate out the meaning of the term contingencies. Should contingency costs be included in a project proposal? Explain your answer.
Describe and provide facts about the following ethical dilemma. Labor issues among Samsung suppliers in china and Korea. Hazardous conditions for all employees (lack of proper equipment).
•Identify and describe a case in which an employer's activities were restricted because of religious rights of employees. •Be sure to explain how the U.S. Equal Employment Opportunity Commission's criteria for religious discrimination apply to the ca..
Globalization is concentrating on the global investments, exchanges, and outsourcing as well as data innovation in order to merge
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