Feedback from both the advertising and sales force

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Reference no: EM13185673

Suppose you introduced a new consumer food product and invested heavily in (1) national advertising (pull strategy) and (2) motivating your field sales force to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your sales force? How could you increase both the quality and quantity of each?

Reference no: EM13185673

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