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Features of the elaboration likelihood model

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Describe and discuss the features of the elaboration likelihood model (ELM) of persuasion. What are the implications of the ELM for marketing promotions?

Reference no: EM133047982

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Features of the elaboration likelihood model : Describe and discuss the features of the elaboration likelihood model (ELM) of persuasion. What are the implications of the ELM for marketing promotions?
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