Features of southwest airline

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Passengers consider the large airline to be fungible or interchangeable : passenger are usually willing to fly Delta, United, or American depending on which has cheap fares or serves particular cities. Yet passengers have noted that Southwest Airlines is a more "fun ? airline to fly . What are common attributes of the corporate cultures of the Big 3 airlines, and what features of Southwest's airline enable it to differentiate itself from competitors as the "fun? airline to fly

Reference no: EM133104363

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