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Features of ikea no-frills customer service

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What are the features of Ikea's 'no-frills' customer service? What are the advantages and disadvantages of this approach for the company and its customers? Make sure to define what is meant by 'no-frills' customer service before identifying and discussing the advantages and disadvantages associated with this approach.

References

> 'Ikea's Strategies for Global Success' in Cavusgil, T., Knight, S.G. and Riesenberger, J.R., 2017. International Business: the new realities. New

York: Pearson

> Ikea's Global Strategy in Wild, J.J., and Wild, K.L., 2020. International Business: The Challenges of Globalization. Global Edition. Sydney:Pearson.

Reference no: EM132938845

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