Reference no: EM132287737

1. A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a:

A) membership group B) reference group C) laggard D) subculture E) late-majority adopter

2. ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

A) Opinion leaders B) Late mainstream adopters C) Strangers D) Barnacles E) Lagging adopters

3. What is the most important consumer buying organization in society?

A) leading adopters B) the family C) membership groups D) reference groups E) aspirational groups

4. Which of the following is a personal factor that influences a consumer's buying behavior?

A) life-cycle stage B) motivation C) status D) family E) social networks

5. A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers':

A) social network usage rates B) economic situations C) occupational needs D) purchasing perceptions E) brand affiliations