Feasibility of offering discounted snow ski rental equipment

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Reference no: EM131032077

Suppose a marketing researcher was doing a survey of snow skiers residing in South Florida, for the specific purpose of estimating the feasibility of offering discounted snow ski rental equipment. The purpose of the research is to gauge the need, interest and price expectations of these snow skiers when they head to Colorado, Utah, or some other snow skiing destination. That is, the skiers would rent the equipment in South Florida before embarking on their trip to a ski resort. What type of sampling method would be best suited to getting the required information. Begin your answer with your recommendation (e.g., “random”), then briefly justify why your recommended approach is superior to the alternatives.

Reference no: EM131032077

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