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Understanding the Brand
Choose your favorite brand of sports shoes and analyze its marketing and communications strategy as it relates to advertising. Please make sure you state the name of the shoe brand. Some questions to ponder...What are they doing well? What can they be doing better? Would you change anything? is there a missed opportunity in their marketing and communications campaign?
Discuss multi-cultural marketing strategies that you would use to market your product that would successfully target consumers in several different.
How many units of your new MP3 Player did you sell? How did this differ from your Sales Forecast in your New Product Launch Plan?
What is geographic segmentation? Explain the roles of marketing research and its importance in making marketing decisions.
Think about products/services that are marketed toward a certain target market. Describe the product/service (include a visual or a link, if possible),
If you ask the average person, "What is marketing?" you might hear something like, "Marketers make people buy stuff they don't need and can't afford."
What promotional efforts would a marketer be likely to employ if the communication objective was to create desire for the product?
Summarize your basic business plan submitted in a PowerPoint presentation consisting of ten slides not including the title and reference slide
Summarize your selected scenario and details about the firm and/or product line. What mediums they use in the information search stage.
Marketing Myopia Essay, the marketing concept consists of elements that concern market segmentation and how it relates to target markets.
In this assignment, you will examine how target market selection and positioning relates to brand congruency and brand equity. Analyze how congruency relates to positioning and brand equity
Cultural Overview - what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product.
Write a Researched Argument Rough Draft about marketing. Your researched argument is meant to stand as a culmination of all the work you have done throughout the course.
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