Favorable impression among the prospective customer

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Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exit in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotion. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customer?

a) direct marketing

b) sales promotions

c) personal selling

d) public relation

Reference no: EM131231045

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