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Fantsyfruity drink

Assignment Help Marketing Management

Reference no: EM13794947

FantsyFruity Drink

Part A: Executive Summary

My Company is called Fruity Soft Drinks. My Company was created in the year 2005 in Atlanta Georgia. This company that was founded by Stephen Johns deals with production of soft drinks. This Company was patented in 2007 and was given its trademark in the year 2010. We have been doing bottling services now for the past four years.

The aim of this company is to produce different soft drinks especially energy drinks. Our mission is to produce soft drinks that are healthier with low cholesterol levels.

The Company is currently producing a drink called Fantsyfruity Drink.

This drink has been loved greatly owing its fruity taste which is very natural with fewer additives. Our trade mark is two ribbons joined together in a knot, one orange and the other black. They are below a name Fantsyfruity that is italic.

The name is in Bold. The color of the drink is orange and is packaged in rounded cans that constitute majorly orange color.

Part B: Targeting Customers

Though our main target group is the athletic people, we also target people that are of age of between 18 and 35 as well as families that live together with three or more people. This target group is highly ranked and has higher potential of buying this products since majority of them work.

This target group is also physically active and the soft drink will be important in boosting their energy during workouts. This target group is broad since it covers people of different occupations, education or income levels. We are also targeting people of from all geographical areas in America as well as beyond the borders.

Majority of our target customers are those that want to live a more healthy life and therefore they are buying our products since it has limited sugars since it has been made more naturally.

FantsyFruit Overview

FantsyFruit is one of the fastest growing bottlers of soft ready-to-drink form of beverages in Atlanta Georgia region and one of the best

soft drink bottlers in the world. We are currently only in America, We have employed 2000 people and has admittance to over 20 million consumers.

Reference no: EM13794947

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