Family member in making vacation-related decisions

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Reference no: EM132038338

As a marketing consultant, you were retained by the Sea World @ San Diego Company to design a study investigating how families make vacation decisions. Whom, within the family, would you interview? Why? What kind of questions would you ask? How would you assess the relative power of each family member in making vacation-related decisions? Why? W/could this decision vary in another country?

Reference no: EM132038338

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