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Familiarization with marketing segmentation techniques

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Reference no: EM132830832

1. Segmentation

Activity Context

This discussion helps you develop the skills to master the following course competencies:

Develop innovative and sustainable solutions to strategic marketing challenges.

Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

Develop familiarization with marketing segmentation techniques.

Activity Instructions

To define market segments, a company goes through a process of discovery that begins with research. Discuss the steps necessary to uncover, develop, define, and target specific markets.

2 Segmentation Analysis

Activity Context

This discussion helps you develop the skills to master the following course competencies:

Apply theories, models, and practices of marketing.

Develop innovative and sustainable solutions to strategic marketing challenges.

Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

Understand the application of the segmentation concepts.

Activity Instructions

Companies segment their markets based on different characteristics. Think of your particular situation. Pick any product you have purchased or a company you have purchased a product from. Discuss if perhaps you belong to particular segment and how the company reached you to enable a purchase. Remember that there are many ways to segment a market.

Reference no: EM132830832

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