Falls hotels chain embarked on new customer loyalty program

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Question

The Salmon Falls Hotels chain embarked on a new customer loyalty program for the year. The? year-end data have been? collected, and it is now time for you to determine whether the loyalty program should be? continued, discontinued, or perhaps altered to improve loyalty and profitability levels at Salmon Falls. Salmon Falls?'s loyalty program consists of three different customer loyalty levels. Following are some characteristics of the hotel chain and its loyalty programs. View the characteristics.LOADING... Note that an average Gold Customer would have received the 15?% discount for his or her first 20 ?stays, received the 25?% discount for the next 30 ?stays, and the 35?% discount only for the last 10 nights. Assume that all program members signed on to the program the first time they stayed with one of the? chain's hotels.? Also, assume the restaurants are managed by a? 100%-owned subsidiary of Salmon Falls.

Reference no: EM133781788

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