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Fads as the basis for generalizations

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The textbook discusses a) stereotypes, b) ethnocentrism, c) degree of economic development, and d) fads as the basis for generalizations about country-of-origin (COO) effect on product perception. Explain each and give an example how each can be used as a source of COO effect when consumers make product perception and evaluation.

Reference no: EM131290616

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