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Your group has been assigned a task to start up a micro-manufacturing company utilizing the technology of a 3D printer. You will need to discuss many different aspects of your company (many items listed below), and “sell” the idea of your company to the rest of the students who are investors. Each investor will have $10,000 to invest into other companies (not their own, and they must spend all $10,000).
Note that your grade IS NOT based on the amount of investments your company receives (but we will add them up afterwards just for the fun of seeing which company received the most financial backing.) Items for your project that your group should consider:
• Companies Value Proposition
• Factors that would influence your Consumer’s Buying Behavior
• Low-Involvement vs High-Involvement Buying Decisions
• B2B
• Marketing Strategy – Targeted vs Mass
• Marketing Segmentation
• Positioning Statement
• Branding, Labeling, and Packaging
• Product’s Life Cycle
• Marketing Channel
• Social Media usage
• Price
Gilde Industries is a division of a major corporation. Last year the division had total sales of $23,380,000, net operating income of $2,828,980, and average operating assets of $7,000,000. The company's minimum required rate of return is 12%.
The company must pay $28,000 in income tax if it achieves the goal. The contribution margin ratio is 30%. What dollar amount of sales must be achieved to reach the goal if fixed costs are $64,000? SHOW YOUR WORK
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The Downtowner Motel desires to earn after-tax income of $10,000 per month. Its average daily rate (ADR) is $60, and its variable costs per room sold equal $20. Its monthly fixed costs total $15,000, and its average tax rate is 20%. How many rooms mu..
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