Factors that influence the purchase behavior process

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Describe the decision-making process that customers go through when purchasing your company's product or service.

What are the critical factors that influence this purchase-behavior process?

How will this decision-making affect your e-marketing focus and your market offering?

If you have a brickand-mortar presence, will you encourage any existing customers to shop online? Why or why not?

Reference no: EM131261885

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