Factors that influence buying behavior

Assignment Help Marketing Management

Reference no: EM13936836

ZALORA - Consumers and their behavior ( research - based on own survey)

1. Factors that influence buying behavior - Cultural, social, personal and psychological. Include consumers buying decision process. Marketing stimuli - describe all the marketing efforts they make ( online and offline ) to encourage their customer to shop and buy in the Singapore market. Show in the results if they use cross-cultural strategies and how it's related to their consumers. Is the used strategy a global or local strategy? Explain.

2. Write a clear recommendation ( online and offline ) for ZALORA. Must discuss a wide variety of topics that result in a higher customer value. Think of brand strategy, shopping experience, promotions, etc in details. *These results need to be based on a survey.

Reference no: EM13936836

Questions Cloud

Is this a strand of dna or rna : If DNA and a base were inserted at the beginning of the 5' end of the molecule, how would that affect protein synthesis and the resultant protein? (Hint: think about the code), What would happen to the reading frame if three bases were inserted/del..

Two network security software tools : They must be of a type listed on page 22. Other types are not acceptable unless explicitly agreed by the module leader. c. They must be agreed with your module leader. The means of reaching this agreement are described below.

Explain the importance of pointers : Assuming an array has to be sorted, inserting a new element required shifting, in the worst case, n elements, where n is the number of elements in the array, i.e.:

What are the criteria for good primers in a pcr reaction : What are the criteria for "good" primers in a PCR reaction? Describe how you would use site-directed mutagenesis to change a BamHI restriction site into an EcoRI site.

Factors that influence buying behavior : Factors that influence buying behavior - Cultural, social, personal and psychological. Include consumers buying decision process.

Enthusiasm and perseverance in gaining new skills : Enthusiasm and perseverance in gaining new skills and knowledge over the years, makes me a suitable candidate for astrophysics. I look forward to the challenges and the moment when most of the things

Write an explanatory essay - the monks tale : For this activity, you'll write an explanatory essay examining the ways Chaucer's "The Monk's Tale" reflected what was seen as sinful or illegal at the time of its writing

Compute the initial investment cash outlay : Compute the initial investment cash outlay. This is the total cost of equipment purchase ($285,000), installation and shipping ($25,000), and change in net working capital

Why is dna evidence more useful as exclusionary evidence : Give the DNA sequence for the template strand that gives rise to the following sequence gel, prepared using the sanger method with a radioactive label at the 5' end of the primer.

User Account

All Pages