Factors that determine relational selling

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1. Imagine that you are a sales manager for a company and you have to explain to a new personal salesperson what your responsibilities will be. Describe three characteristics or factors that determine relational selling based on trust. Justify your answer based on the reading material for the week.

2. Many people argue that the success of sales depends on the trust that the buyer places in the seller. How do sellers build trust?

3. Imagine that you are a sales manager for a company that manufactures electric cars and you take an order from one of your best customers promising to deliver 50 cars in 60 days to renew your fleet and save fuel costs. You know that due to a production problem, it really won't be able to deliver the cars to you in less than 120 days. You know this can inconvenience your customer, but your manager is pressuring you to take the order anyway.

a) Do you think this would be an unethical attitude?

b) What would you do in this situation, would you inform your clients of the truth once the sale was closed or would you respect the decision of your superiors?

c) Do you think you can find a way to prevent any part from being harmed?

d) What do you think would be the consequences and benefits of your decision? Consider personal and business consequences.

Reference no: EM132891394

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