Factors influencing the size of a products target market

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What is a product mix? Is it in the best interest of management to expand or contract the firm's product mix over time? Briefly describe the general factors influencing the size of a product's target market.

Identify the target market for the following organizations: (a) Dallas Cowboys, (b) Wal-Mart stores, (c) Midas Muffler, (d) Jeep Cherokee, and (e) Jenny Craig.

Reference no: EM131297819

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