Reference no: EM133088494

ALL MCQs 

Five contextual factors influence consumers' buying decision. A key aspect of antecedent states is that they:

1. have little or no effect on purchase behaviour.

2. tend to cause irrational excitement.

3. are normally not lasting characteristics.

4. may sometimes have clinical implications for the sufferer.

Perception is an important consideration when creating attention-getting ads. Obsession and other brands of perfume have used scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

1. the consumer's level of sensory input

2. consumer personality

3. the internal information search

4. perception retrieval

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?

1. Extended problem solving
2. Limited problem solving
3. Habitual problem solving
4. Recognition problem solving

______ is/are typically a part of extended decision making.

1. Extensive internal and external information search
2. Intuitive evaluation
3. Strong influence of mood
4. Reaction to visual stimuli, for example, store displays 

A laboratory pigeon is trained to press a red button in its cage by rewarding it with food whenever it presses the button. This is known as:

1. operant conditioning
2. classical conditioning
3. associative learning
4. operant learning