Reference no: EM132258644
1. Which group of factors has the most influence on consumer behavior?
Social factors
Individual factors
Psychological factors
Cultural factors
2. With respect to consumer decision-making, problem recognition is caused by:
A gap between information search and alternative evaluation.
Differences between a consumer's actual and desired state.
Disagreement with multi-attribute choice criteria.
Cognitive dissonance
3. Which of the following examples is characterized by routine problem solving?
An expensive pair of designer shoes.
Cleaning supplies for your new apartment.
A new dress for the High School Prom.
A road bike for an upcoming race.
4. Rebecca lives in a small town with one grocery store. When she goes grocery shopping, Rebecca does not try to shop for the best deal because she has only one option. Which aspect of consumer behavior is having an impact on her decision?
High involvment
Stimuli influencing the buyer.
Buyer's response
Need recognition