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1- A marketing manager for US. Pet supply store (e.g. PetSmart) is considering marketing her products in a developing country. Based on your knowledge of culture, segmentation and the variables that influence consumer behavior, review the marketing mix and provide a preliminary plan for the move into that market. What are the steps she needs to be taken? 2- How might institutional factors affect the purchase for ice cream and shampoo? Provide 3 situation for each product.
3- Interpret the finding for the following frozen pizza data from two markets segments.
1-low, 5-high
Younger
Older
Price
Nutrition
Totino's
1.50
1.30
2.77
2.15
Redd Baron
2.93
2.80
2.34
2.00
Tombstone
2.20
2.50
2.85
2.92
Freschetta
3.00
3.83
3.08
3.86
DiGiorno
3.17
3.33
4.46
4.57
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For this assignment, search resources l(Management Guides, Business Source Complete database. GMID database, Culturgrams and other library sources) for country guides and profiles, articles, ebooks, and books on doing business with other cultures, an..
"We're ready to invest in a new generation of business leaders. There is so much talent arising from business schools and the passion for entrepreneurism, innovation, and business excellence helps to build a strong economy. Discuss current global ..
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