Factor considered in shaping the distribution mix

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Reference no: EM132198186

1. Which of the following influences pricing?

consumer perceptions

consumer demand

government regulations

all of the above

2. If a firm is operating in a relatively stable market and wants to consistently produce a product or service with great precision, it will likely

adopt a taller structure.

adopt a shorter structure.

adopt a matrix structure.

adopt a virtual structure.

3. Which of the following small-business ownership approaches is the most difficult option?

forming a cooperative

obtaining a franchise

buying an existing business

starting from scratch

4. The company’s _____ consists of all of the functions required to transform inputs into outputs along with the business functions that support the transformation process.

value chain

productivity

supply chain

critical path

5. Which of the following is a factor considered in shaping the distribution mix?

customer needs and expectations

segmentation, targeting, and positioning

competitors’ distribution channels

all of the above

Reference no: EM132198186

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