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Factor analysis project
First, use exploratory factor analysis on the 52 items of the questionnaire to formulate and name the factors associated with the customers’ satisfaction with Borchert’s mower. Items that show no relevance to factors can be discarded. These items are scored as follows: 1=strongly disagree, 2=disagree, 3=neutral, 4=agree, 5=strongly agree.
Second, conduct a regression analysis to test the theory that the customers’ satisfaction with the mower influences his or her intention to purchase another Borchert mower. The intention to purchase another mower is scored on a continuum from 1 to 5, with 1 associated with extremely likely to purchase and 5 associated with extremely unlikely to purchase.
The dataset contains a score for each subject for the 52 items and a score for buying intention. The scores for the 52 items are in columns 1 through 52, and column 53 contains the score for each customer’s intention to purchase another mower.
Prepare a report of the results of 2 and a half double-spaced pages along with tables associated with the results. Also include a log stating the steps used in the research, and any pertinent SPSS printouts.
Appendix
Questionnaire items:
Attachment:- project.rar
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