Reference no: EM13960770 , Length: 2000 Words

Factor analysis project 

First, use exploratory factor analysis on the 52 items of the questionnaire to formulate and name the factors associated with the customers’ satisfaction with Borchert’s mower. Items that show no relevance to factors can be discarded. These items are scored as follows: 1=strongly disagree, 2=disagree, 3=neutral, 4=agree, 5=strongly agree. 

Second, conduct a regression analysis to test the theory that the customers’ satisfaction with the mower influences his or her intention to purchase another Borchert mower. The intention to purchase another mower is scored on a continuum from 1 to 5, with 1 associated with extremely likely to purchase and 5 associated with extremely unlikely to purchase. 

The dataset contains a score for each subject for the 52 items and a score for buying intention. The scores for the 52 items are in columns 1 through 52, and column 53 contains the score for each customer’s intention to purchase another mower. 

Prepare a report of the results of 2 and a half double-spaced pages along with tables associated with the results. Also include a log stating the steps used in the research, and any pertinent SPSS printouts. 

Appendix 

Questionnaire items: 

1. adjusting the blade height
2. borchert’s reputation
3. parts for the mower
4. design features on the mower
5. requires frequent repair
6. Borchert is the leader
7. Borchert’s advertisements do not exaggerate
8. mower has adequate safety features
9. mower is very durable
10. mower cuts grass evenly
11. mower is very durable
12. Borchet’s manual supplies little useful information
13. Borchet’s dealers are honest
14. mower starts easily
15. responsive to customer complaints
16. handle controls are difficult to use
17. mower requires too much care
18. mower is safe to use
19. dealer demonstration
20. ‘conveniently located dealers
21. salesmen are not very helpful
22. salesmen are familiar with the mower’s features
23. mower is difficult to maneuver
24. optional features are expensive
25. engine needs frequent adjustment
26. controls are hard to get at
27. mower warranty exclusion
28. dealers have inconvenient hours
29. mower is too heavy
30. mower is too expensive
31. self propelled feature is good
32. hard to use in tight spots
33. retail store repairmen
34. automatic choke
35. salesmen are friendly
36. mower does good job in tall grass
37. difficult mower to start
38. fair warranty policy
39. oil leakage is not a problem
40. mower is quiet
41. mower is powerful enough
42. mechanical parts vibrate
43. mower is well built
44. lawn is better nourished and greener
45. mower is easier to store
46. repair takes a long time
47. does not cause thatch buildup
48. uses a lot of gas
49. clippings out of garden and off sidewalks
50. have to cut more frequently
51. excessive tire tracks
52. power drive moves mower at right pace

Attachment:- project.rar