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Facilitation of the exchange process

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Reference no: EM133165006

Question 1. The task of marketing is to create exchanges. What role might marketing research play in the facilitation of the exchange process?

Question 2. Give an example of 1) the descriptive role of marketing research, 2) the diagnostic role, and 3) the predictive function of marketing research.

Question 3. Describe the advantages and disadvantages of online surveys.

Reference no: EM133165006

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