Facilitate increasing audience penetration

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HSC 516 Communication Strategy for the Health Care Leader

Analyzing The Heart Truth Campaign

In September 2002, The Heart Truth campaign was launched. The single catch phrase “Heart Disease Doesn’t Care What You Wear—It’s the #1 Killer of Women” reminded all women about the importance of heart health. The red dress pin symbolized women’s commitment to eradicating heart disease. The first public service ad campaign featured Women Heart Champions in red dresses to lend credibility to the cause and to illustrate that the face of women’s heart disease does indeed come in all shapes and sizes.

Respond to the following:

1. In your opinion, what are some lessons from this campaign that can be applied to other health care campaigns?

2. What were some of the roles played by government agencies, nonprofit organizations, and private corporations in the alliance formed to promote The Heart Truth/Red Dress campaign?

3. What factors helped to facilitate increasing audience penetration and education and expanding marketing efforts of the cause?

4. What “drivers” do you feel have contributed most to the success of The Heart Truth campaign? How so?

Reference no: EM131659599

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