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Extreme sports market as a performance enhancer

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Reference no: EM132081459

Burst of Energy is a food product positioned in the extreme sports market as a performance enhancer. A distributor of the product has see n a change in the demand for the product. The manufacturer has done nothing to generate the demand, but there have been a couple of reports that two popular celebrities were photographed with the product. Could something like this happen? What move do you suggest in case there is?

Reference no: EM132081459

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