Extreme consumer research experiences

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Question

Exhibit 1: Provides sample activities for each method used by new product innovation teams.

Compare and contrast your extreme consumer research experiences with traditional market research techniques. Use the following discussion questions to structure your thinking:

1. What did you learn from studying extreme consumers? What kind of insights did you glean from this research that you could not uncover using traditional market research techniques?

2. In what ways are these techniques more and less effective than traditional market research methods? How well did these techniques address the common problems associated with traditional market research methods?

3. What challenges would you face in implementing the ideas that came from using these techniques in designing new products and services? How might you overcome them?

Reference no: EM133378495

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