External factors to influence consumer behavior

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Reference no: EM132285234

1. As a marketing executive for an athletic shoe company, briefly explain how you might use Internal or External factors to influence consumer behavior and increase sales of your product?

2. What are the resources at Chick Fil A (both tangible and intangible) that seem most strategically important, now and in your vision of the company's future strategic development.

3. Which of these MRP numbers would you monitor to make sure you have enough capacity?

a. Projected on-hand inventory

b. Scheduled receipts

c. Planned order releases

Reference no: EM132285234

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