Reference no: EM132965628

The Business Environment - Level 3 Diploma in Business and Management

Scenario

Paul Dukas, a sole trader, owns and operates a small garage providing car maintenance and repair services.

Paul is a member of the local Chamber of Commerce and has been asked to chair a team, who will study the local Business Environment and produce materials for use by the Chamber and local businesses. He has asked you to support him with this work.

Task 1 - External factors and environmental impacts

You must produce a presentation with supporting notes in which you detail how external factors can impact on a business environment. You should:

• Describe a range of external factors that may have an effect on business organisations.
• Explain why business organisations choose to carry out a PESTLE analysis.
• Describe the three-step crisis management procedure.
• Identify the factors which contribute towards environmental damage.
• Explain how factors which contribute towards environmental damage can be minimised.
• Explain how a lack of care for the environment can impact on business profitability and reputation.

To gain a merit grade you must prepare additional presentation slides.

Using a business organisation of your choice, complete a PESTLE analysis, to describe the political, economic, social, technological, legal and environmental factors facing your chosen organisation.

To gain a distinction grade you must prepare 3 leaflets which the Chamber of Commerce can add to the collection of leaflets, which are displayed in Reception. The leaflets must:

• Make recommendations for dealing with the external opportunities and
challenges facing an actual organisation you have chosen.
• Evaluate how a chosen organisation has managed a specific crisis.
• Make recommendations to a chosen organisation on how to reduce their environmental impact.

Task 2 - Marketing Booklet

The Chamber of Commerce has asked Paul to produce a booklet on Marketing that can be distributed to small businesses in the local area. The booklet must include the following:

• An explanation of the function of marketing and how this is different from selling.
• A description of the purpose of:
a. a marketing plan
b. marketing objectives
He has specifically asked you to add examples here.
• An explanation of the differences between internal and external data and information.
• An explanation of the differences between primary and secondary information.

Extension activities:

To gain a merit grade you are required to provide additional sections to your booklet that describe:

• the elements of the marketing mix, giving specific examples from an organisation that you have selected.
• how organisations use the information that has been collected for marketing purposes.

To gain a distinction grade you must choose a business organisation with which you are familiar. Using your chosen organisation you are required to provide an additional section to your booklet that:

• evaluates a specific marketing campaign used by an organisation you have selected.

Task 3 - Ethics and Culture

Paul has asked you to prepare a section for a sample handbook for managers in start-up businesses. The sample handbook must include:
• A description of the benefits to organisations of behaving ethically.
• An explanation of the effect of organisational culture on business organisations. The explanation should include a range of examples from different organisations to illustrate the points you are making.

Extension activities:

To gain a merit grade you must include the following in your information sheet:

• An explanation of why individuals and organisations might make unethical decisions or use unethical business practices. This explanation should use a range of practical examples.
• An explanation of how management style would vary in a power, task and
person culture.
• A short personal case study, based on yourself. This case study should provide an assessment of which type of organisational culture you would prefer to work in.

To gain a distinction grade you must include the following in your information sheet:

• A review of the ethical record of a business organisation operating in the private sector. You should use a business organisation with which you are familiar

Attachment:- The Business Environment.rar