Reference no: EM132836577

Apple is the world's largest corporation based on a market capitalization of about $683 billion. Apple designs, manufactures and markets the world's single-most popular smartphone, the iPhone, even though Apple has only about 15 percent of the global market share in smartphones. Apple also produces the iPad, iPod, iCloud, Mac computers, and other accessory devices. Headquartered in Cupertino, California, Apple owns iTunes, the popular app and store where customers can download music. The firm had a poor showing in the first nine months of 2015 on iPad sales but stronger than expected Mac revenue on back to school sales. Apple revealed a cheaper plastic iPhone tailored as an entry-level item, but its popularity was not as great as expected. Apple's products are of excellent quality but lack many features that allow users to tailor the devices to their own personal preferences.

1. Analyze the External factor Evaluation matrix (EFE) and Competitive Profile Matrix (CPM) of Apple company (explain all the steps to follow to develop both matrices)

2. Support your analysis with the help of examples of factors.

3. Your findings should be developed