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A leader in retail mattress retailing, Houston-based Mattress Firm, founded in 1986, acquired one of its chief rivals, Sleepy's, in 2015 for 780 million USD, thus giving it access to the important online marketplace. Mattress Firm continued to expand its retail operations largely through acquisitions that resulted in marketplace saturation of the physical retail alternatives it now owned. By 2015, online rivals such as Casper Sleep Inc. eroded Mattress Firm's market domination with their easy online purchasing logistics. What went wrong?

a. Online retailers lacked physical retail locations

b. CEO Steve Sanger faced external environmental challenges that affected the success of the company

c. Retail purchasers preferred to test mattresses in the store

d. The cost of operating online operations was too high for Mattress Firm

Reference no: EM133038540

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