External environmental analysis

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External Environmental Analysis

What economic factors have to be considered in identifying an industry analysis?

What competitive forces do companies face in an industry?

What factors are driving industry change and what impacts will they have?

What market positions do rivals occupy - who is strongly positioned and who is not?

What strategic moves are rivals likely to make next?

What are the key factors for future competitive success?

Does the outlook for the industry present the company with an attractive opportunity

Reference no: EM132437929

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