External environmental analysis

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Reference no: EM132274706

CASE ANALYSIS OUTLINE

Situational Analysis

External Environmental Analysis (Outside of the organization)

Economic, Social, Political, Technological, Natural

Internal Environmental Analysis (Specific to the organization)

Market Analysis- Description of the market, Primary customers

Evaluation of Marketing Strategies

Product, Price, Distribution, Promotion

Evaluation of the other Functional Areas-

Finance, Production, Human Resources, Technology

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis

State the Main Problems facing the business/organization

Development of Strategic Alternatives (2)

Evaluation of Strategic Alternatives (2)

Recommendation of the better Alternative

Implementation Techniques for Recommended Alternative (How, when, where, why).

Control Procedures to keep Recommended Alternative on course.

The questions is. Why is Hotel Giant Marriott is on an Expansion Binge as it Fends Off Airbnb?

Reference no: EM132274706

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